Every year at WWDC, we're able to honor developers with the Apple Design Award. This year, even though we can't do that in person, we still wanted to do it in a very personal way. [FACETIME TONE] Majd Taby: Hello, hello!

Hey, Majd, how's it going? Oh, Simon! Simon Flesser: Hi!

Thank you very much for having me here.

My name's Lauren Grimm, I'm a design evangelist here at Apple, and I'm super excited to talk to you today about your app. What would you say is unique about Where Cards Fall?

It is telling a story that is very grounded and very personal.

Sky is a game that tries to evoke the bright side of humanity.

It's an abstract game developing into something more understandable with time.

We wanted to have a cast that felt inclusive, so that it would feel approachable to more people. A little less here and a little more here.

Looom is a playful take on an instrument for creating drawn animation.

The goal was really simple, just to make writing music notation extremely easy.

We wanted photographers, when they use Darkroom, to forget that they're in an app doing photo editing and to just think of the stories that they're trying to tell.

Shapr3D is aiming to create an iconic design tool that will define the future of 3D design for the next 20 or 30 years.

I'm actually getting some texts on my phone. There is somebody else that wants to join the call. Do you mind if I merge somebody else in?

Yeah, sure! Absolutely. Lauren: Yeah. [FACETIME TONE] John: Hey, Sam!

Oh, my gosh. Wow.

My name is John Geleynse.

We met a couple of times.

Great to see you again.

I heard that you were talking to Lauren today, and I thought it would be great if I could jump in on the call.

Oh, sure. Nice to have you on the call.

I am honored and thrilled to let you know that you have been selected this year for an Apple Design Award.

What? [LAUGHS]

You're a winner of the Design Awards this year.

Holy shit!

This is so cool. [LAUGHS]

[LAUGHS] Thank you. Lauren: Aww.

Now you're one of those who other developers can stand on the shoulders of and build the next generation of apps.

Why, thank you! [LAUGHS]

How do you feel right now?

That's inspired me even more, to do more.

When you make these things with a lot of love, that connection between you and that thing will spark again when people experience it.

If you pour your heart and soul into something, it will be exceptional.

Ultimately, we're all still learning and we're all in pursuit of an ideal that can never be achieved.

We're all working so hard just to make beautiful things exist. You know it needs to be out there, but you've got to convince a lot of other people that it's going to be valuable. Especially when it's in its early stages and is not beautiful yet. But it will be.