Hello, everyone. Thank you for coming, especially on a Friday at 2 o'clock, last session of the day. Truly appreciate you guys. So the title of this session is Infrastructure and Deployment Techniques for Large-Scale On-Demand Content Delivery with Macs, and actually iPhones and iPods as well. So that's a mouthful. But what we're essentially going to talk about today is deploying these large-scale media deployment solutions in hotels, cruise lines, and then at large-scale companies all across the world.

So my name is Juan Fernandez, and I cover the Apple Hospitality Group for the continental U.S. There's a team just like us in Europe that handles hospitality over there. And with that said, let's get started. So we're going to talk about these solutions, again, on three main areas. Large hotels.

This could be anywhere from 200 rooms to, if you guys saw the paper today in USA Today, Fountain Blue just announced and finally went public with 6,000 rooms, 3,500 in Vegas and 1,000 in Miami. So this is our first hotel in the U.S. that is gonna go all Macs in every room. That's an iMac in every room. We're also gonna talk about cruise ships and what we're doing at Royal Caribbean. They're deploying their first full Mac ship, one Mac mini in every crew and also in every guest cabin at the end of the year. That's the Celebrity Ships Solstice that we'll talk about. And then finally, we'll end the session with a company called Burbank Eau Claire, great partner of ours, developer, and what they did for the company Tetra Pak. And Tetra Pak, if you open up your fridge, pretty much every container in there is made by Tetra Pak. And so their podcasting solution and social viewing, really, solution that they rolled out is just phenomenal and really took podcasting to where we really wanted it to be. So with that said, we're going to talk about every aspect of the solution. We're going to talk about the back of the house all the way to the front of the house, the end viewing situations, the five that we're going to concentrate on, the methods for ingest, which what you'll find is that all five of these areas are common to every single application. And you're going to see three applications that are quite different, but actually have the same core feature set and technologies that they leverage. So again, we're going to deal with the ingest and capture side. We're going to talk about asset management considerations, whether to go with the partner-developed SQL database, for example, or to go with something off the shelf, like, say, a Final Cut server. We're or if you go with your company SAN, or whether you have to create your own storage unit to go with a ship, for example, or, say, a smallish hotel that's in the middle of nowhere that has no real data center. How do you handle the storage of all that media? We're also going to talk about the distribution head ends. That's essentially the XR,