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WWDC08 • Session 544

Doing Business on Mac OS X: The TBWA Media Arts Lab

Integration • 47:02

The TBWA Media Arts Lab (MAL) in Los Angeles produces phenomenal Apple advertisements that are recognized around the world. To find inspiration for such great content, MAL employees are completely immersed in Apple technology: from Mac OS X Leopard, to Mac OS X Leopard Server, to iPhone, to Final Cut Studio. Find out how this all-Apple-all-the-time environment was built, how it's maintained, and what has been learned in the process.

Speaker: Eric Ediger

Unlisted on Apple Developer site