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WWDC06 • Session 004

Go-to-Market Strategies and Services for Mac Developers

General • 39:27

Get expert advice on how to bring your product to market effectively. Learn how to use Apple Developer Connection (ADC) programs and make the most of other opportunities to help increase your success in the marketplace. We'll cover the full range of go-to-market topics, including promotion options, distribution channels, co-marketing with Apple, and more. We'll also provide constructive guidance based on our experiences with helping thousands of Mac developers around the world successfully market their products.

Speakers: Paul Papageorge, Wayne Pfeffer, Erik Lammerding

Unlisted on Apple Developer site