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WWDC04 • Session 732

New Directions in Branded Entertainment: An American Express Case Study

QuickTime • 55:23

Advertisers are taking advantage of the digital media explosion and creating new experiences in branded entertainment. Producing big-budget entertainment available only on the web provides a unique opportunity for one-to-one promotion. Learn how Outpost Digital leveraged Apple's suite of professional content creation tools to create and deliver the Adventures of Seinfeld and Superman for American Express, a series of interactive promotional webisodes.

Speakers: Aimee Nugent, Evan Schechtman

Unlisted on Apple Developer site